Redbox is a DVD renting company with a marketing scheme as brilliant as it can be. Redbox brings consumers what they want when they want. Redbox, is a literal as the name of their company. A kiosk colored red that has DVD renting capabilities for consumers to easily rent the movies they want. Since the origin of Redbox circa 2002, starting with only 12 kiosks in selected McDonalds, after being sold to Coinstar, they have branched and blossomed into a record-breaking company. They house kiosks in over 400 locations across the country and 24,000+ kiosks. Reviewfix.com got a chance to catch up with Redbox’s own Chris Goodrich of Public Relations and he was more than happy to share his thoughts on the ever-growing company.

Reviewfix: In just a broad perspective on the company’s marketing scheme, how did you know it’ll work?

Chris Goodrich: Redbox’s success has primarily been driven by word-of-mouth. However, the company does market to consumers via outdoor, radio, and online media.

RF: Oh okay, so you only have the method of picking up and dropping off, when customers use your products?

CG: That’s correct. Additionally, consumers can view titles and reserve online at www.redbox.com

RF: Is there a main retailer that holds these boxes? i.e. Walgreen, etc?

CG: Redbox is located at more than 400 banners across the country. I would recommend visiting www.redboxpressroom.com for more of this type of information.

RF: Okay and does the website offer the selection of product Redbox has to offer?

CG: Yes, as does www.redbox.com.

RF: Do you feel the company’s in competition with Netflix? And do you see any future plans of getting out product other than to and from the Redbox?

CG: Redbox’s primary competition is Blockbuster and bricks-and-mortar stores. In fact, there are many Redbox’s customers use Redbox for new releases and Netflix for older, catalog titles. Redbox will be announcing its digital strategy in October of this year, so yes. Thanks.

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