Review Fix Exclusive: Brian C. Baer Talks ‘How He-Man Mastered the Universe: Toy to Television to the Big Screen’

Review Fix chats with author Brian C. Baer, who discusses the creative process behind his book, “How He-Man Mastered the Universe: Toy to Television to the Big Screen.”

Visit Baer’s site, here.

To purchase the book, click here.

Review Fix: Why does He-Man still matter?

Brian C. Baer: Well, we can say that He-Man still matters, or matters again, because of this Great Nostalgia Resurgence we’ve been experiencing. Lots of ’80s properties are cool again. But with He-Man, I honestly think it’s bigger than that. Moreso than what we see in characters from GI Joe or Transformers, He-Man and Skeletor are such clean-cut representations of good and evil. They fit these sorts of classical archetypes perfectly, which makes them more universal than most.

Review Fix: What was the research process like?

Baer: The research process took at least a decade. While I grew up with the Masters of the Universe toys, cartoons and the movie (my favorite!), at a certain point I started researching the franchise more thoroughly. At first it was just for fun, and then for some dream project book. Once I found my publisher, McFarland Books, it opened up more possibilities for getting some interviews, but this is largely a result of the research I’ve been doing for a long time.

Review Fix: What did you learn from writing this that you didn’t expect?

Baer: I learned a lot of nitty-gritty details about the animation business in the ’80s and what sort of rules they had for children’s programming, plus more about Hollywood and the very unique business practices of Cannon Films, who made the 1987 live-action He-Man film. The chapters on Filmation and Cannon were the most fascinating to research and write, and I hope that comes through for the readers.

Review Fix: Why should a hardcore He-Man fan read this book?

Baer: I’ve been a He-Man fan for my entire life, but I’ve never been big on fan communities and didn’t venture into this one until the book was starting to come together. While I can honestly say He-Man fans are the kindest and most welcoming fandom, they also really know their stuff. I’d like to think there are some tidbits that might be new to them, though. For the most part, though, I’d say this book is good for He-Man fans because of the way it breaks down the evolution of cross-media franchises, and how important these characters are when it comes to the grand scheme of modern pop culture.

Review Fix: If you’re not a fan of He-Man, why should you read this?

Baer: This book is written more for non-fans, or the sort of casual fans who grew up on the cartoons but haven’t been keeping up with it. I go through the history of the franchise, from the toy’s creation to the announcement of the new movie, giving a few story breakdowns and including historical context so we can see what was expected of a toy brand back in the ’80s, and just how much Masters of the Universe revolutionized everything.

Review Fix: What’s next?

Review Fix Exclusive: Brian C. Baer Talks ‘How He-Man Mastered the Universe: Toy to Television to the Big Screen’For me? I’ve returned to writing fiction for now, but hope to write some more geeky pop culture histories in the near future.

For He-Man? David S. Goyer (of “The Dark Knight” and “Man of Steel” fame) is working on the script for a new live-action Masters of the Universe film. It’s set for a Christmas, 2019 release from Sony Pictures.

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About Patrick Hickey Jr. 13819 Articles
Patrick Hickey Jr. is a full-time Assistant Professor of Communication & Performing Arts and Director of the Journalism program at Kingsborough Community College and is the chairman of the City University of New York Journalism Council. He is the Founder and Editor-In-Chief of ReviewFix.com. He's also a former News Editor at NBC Local Integrated Media and National Video Games Writer at Examiner.com where his work was mentioned in National Ad campaigns by Disney, Nintendo and EA Sports. Hickey was also the Editor-In-Chief of two College Newspapers before he received his BA in Journalism from Brooklyn College. Hickey's work has been published in The New York Daily News, The New York Times, Complex, The Hockey Writers, Yahoo!, Broadway World, Examiner, NYSportScene Magazine, ProHockeyNews.com, GothamBaseball.com, The Syracuse Post-Standard, Scout.com and the official sites of the Brooklyn Aces and New York Islanders. His first book, The Minds Behind the Games: Interviews With Cult And Classic Video Game Developers was released in April 2018 and is chock full of interviews with legendary developers. His second book in the series, The Minds Behind Adventures Games, was released in December 2019. His third book, The Minds Behind Sports Games, was released in September 2020. His fourth book, The Minds Behind Shooter Games, was released in March 2021. The Minds Behind Sega Genesis Games and The Minds Behind PlayStation Games were released in 2022 and The Minds Behind PlayStation 2 was published in January 2023. Hickey is also a contracted comic book writer, currently penning his original series, "Condrey," as well as "The Job," "Brooklyn Bleeds" "Dem Gulls" and "KROOM" for Legacy Comix, where he serves as founder, owner and Editor-in-Chief. Hickey Jr. is also a voice actor, having starred in the 2018 indie hit and 2019 Switch, PS4 and Xbox One release, The Padre (also serving as English language Story Editor), from Shotgun With Glitters. The sequel, The Padre: One Shell Straight to Hell was released in February 2021- Hickey also served as a Story Editor and Lead Voiceover performer. He has also done narration and trailers for several other titles including The Kaiju Offensive, Relentless Rex and Roniu’s Tale. Hickey is also the lead voiceover performer on Mega Cat Studios’ upcoming title WrestleQuest, responsible for nearly 90 characters in the game, as well as Skybound's Renfield: Bring Your Own Blood, where he voices both Dracula and Renfield, as well as several other characters. He also stars in Ziggurat Interactive’s World Championship Boxing Manager 2, where he performs the VO of nearly every male character in the game. He also worked on the Atari VCS’s BPM Boy.

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