Review Fix Exclusive: Elia Petridis Talks “Hatred Has A Mother” Video

Review Fix Exclusive: Elia Petridis Talks “Hatred Has A Mother” Video

By Patrick Hickey Jr.

Review Fix chats with Hatred Has A Mother music video director Elia Petridis, who discusses the track and what makes it special.

About Elia Petridis:

A frequent collaborator with the songwriter, Director and CEO of Filmatics and Executive Creative Director at digital marketing agency Fever Content, Elia Petridis says, “Jesca’s songs are built of striking melodies, moving lyrics, and a unique musical thinking that’s all her own.  Her imagination is boundless, always rewarding, and wonderful to help visualize for fans old and new alike.” Inspired by silent film gags, in the video, Hoops takes on choreographed movement bringing out her physicality and playful side. Vibrant colored landscapes and animations, inspired by the album’s artwork designed by Sophie Darling, pour from the screen as she breaks into multiple characters at a time, each with their own unique look and manner. The song, which reminds us that we are more related than we are alien, remains centre stage, a perfect catalyst, as Hoop directs her attention to the camera with guitar in hand. Hatred Has a Mother joins a long list of top tunes, delivering an antidote for othering and a way out of enemy making… all the while having a downright laugh. Who knew a cure for hatred could be fun? Consider us In. 

Review Fix: How did you get attached to this project?

Elia Petridis: This is my 7th music video for Jesca.  I think we keep collaborating because we like to keep things interesting and never repeat ourselves, neither she with her albums nor I with the videos we make together.  We’re like minded that way.  As it’s number 7, I’m uniquely positioned to creative direct in terms of her legacy that needs to come through as well as her innovations this time around. 

Review Fix: What does music and film do for you that nothing else can? 

Petridis: You could write a term paper around that question.  The best happens when the video and the song seem like a bonded pair and you’re left fulfilled when enjoying them both at once.  Jesca writes very cinematic music.  Each of our videos has a narrative and a story, no matter how big or small.  Her songs are so well suited to putting images to, they simply demand it, so whether it’s in the theater of your mind, or the video, you’re watching something while listening to Jesca Hoop, that’s why, as a filmmaker, I am always very excited by the prospect.  Ghost Stories, Fever Dreams, Play pretend school plays, one take fight scenes, our work is a catalog of filmmaking ideas brought to life.  

Review Fix: What did you think of this song the first time you heard it?

Petridis: She sent me the record.  I wasn’t sure what the first single would be and came to it on my own, turns out I was right.  So, the song found me.  

Review Fix: What do you think Ani Difranco would think of this track?

Petridis: I think she’d adore it.  The musical thinking here is off the charts.  Lyrics, meaning, melody, phrasing, drumming, the other musicians – it’s a master class of feeling, impact, and a call to action, not to mention the iconic feminie energy Jesca brings to the table.  I think she’d smile because of the caliber of artist she’s inspired, and be delighted that her ethos and mindset lives on.  

Review Fix: What are your goals for this track? How does the video build upon the audio themes?

Petridis: It’s a storyworld.  The entire world of the video is inspired by the album art, so you get to walk around the album itself.  It’s immersive if you look at it that way.  I also hope it’s something that generations can gather round together and enjoy as the vibe is quite modern but the sentiment is quite old.  You’ve got these Buster Keaton, Dalton, silent film gags going on throughout, that’s how old, so I want 7 and 70 year olds to laugh and gush at the same time.  

Review Fix: How do you want it to affect people?

Petridis:I want people to give themselves a hug after they see it, gaze starry eyed at themselves in the mirror, and fall in love with whom they really are all over again.  Then take that notion, that energy, and teach it to others, pass it along, shift perspectives, and spark that revolutionary love of starting small, loving yourself, loving thy neighbour, then go from there. so we can all heave a sigh of relief, for just a minute, in this ever crazy, faster spinning world.  If someone said “That was cute as f*()&” I wouldn’t mind.  If someone thought on their conflict with another and said, “Am I taking this the wrong way?” that would be the ultimate.  

Review Fix: What’s next for you?

Petridis: Sudden Light, the next Jesca Hoop single out in early August.  My space opera action adventure musical comedy called Out Of This World is screening at Hollyshorts, and I am prepping a 2nd feature in between more shorts.  

Review Fix: Where can people find out more about your projects?

Petridis:

www.outofthisworldfilm.com

www.filmatics.com

www.epetridis.com

www.fevercontent.com

Review Fix: Anything else you’d like to add?

Petridis: Go see the other videos, not just mine, but all of them – they’re a great way into an amazing artist and career that formed me and my art at a young age.  She’ll blow your mind.  If you’re a musician or lyricist, especially, go now.  The wordsmanship is parallel to none.  She has such a beautiful way of handing the world back to you anew. 

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About Patrick Hickey Jr. 13819 Articles
Patrick Hickey Jr. is a full-time Assistant Professor of Communication & Performing Arts and Director of the Journalism program at Kingsborough Community College and is the chairman of the City University of New York Journalism Council. He is the Founder and Editor-In-Chief of ReviewFix.com. He's also a former News Editor at NBC Local Integrated Media and National Video Games Writer at Examiner.com where his work was mentioned in National Ad campaigns by Disney, Nintendo and EA Sports. Hickey was also the Editor-In-Chief of two College Newspapers before he received his BA in Journalism from Brooklyn College. Hickey's work has been published in The New York Daily News, The New York Times, Complex, The Hockey Writers, Yahoo!, Broadway World, Examiner, NYSportScene Magazine, ProHockeyNews.com, GothamBaseball.com, The Syracuse Post-Standard, Scout.com and the official sites of the Brooklyn Aces and New York Islanders. His first book, The Minds Behind the Games: Interviews With Cult And Classic Video Game Developers was released in April 2018 and is chock full of interviews with legendary developers. His second book in the series, The Minds Behind Adventures Games, was released in December 2019. His third book, The Minds Behind Sports Games, was released in September 2020. His fourth book, The Minds Behind Shooter Games, was released in March 2021. The Minds Behind Sega Genesis Games and The Minds Behind PlayStation Games were released in 2022 and The Minds Behind PlayStation 2 was published in January 2023. Hickey is also a contracted comic book writer, currently penning his original series, "Condrey," as well as "The Job," "Brooklyn Bleeds" "Dem Gulls" and "KROOM" for Legacy Comix, where he serves as founder, owner and Editor-in-Chief. Hickey Jr. is also a voice actor, having starred in the 2018 indie hit and 2019 Switch, PS4 and Xbox One release, The Padre (also serving as English language Story Editor), from Shotgun With Glitters. The sequel, The Padre: One Shell Straight to Hell was released in February 2021- Hickey also served as a Story Editor and Lead Voiceover performer. He has also done narration and trailers for several other titles including The Kaiju Offensive, Relentless Rex and Roniu’s Tale. Hickey is also the lead voiceover performer on Mega Cat Studios’ upcoming title WrestleQuest, responsible for nearly 90 characters in the game, as well as Skybound's Renfield: Bring Your Own Blood, where he voices both Dracula and Renfield, as well as several other characters. He also stars in Ziggurat Interactive’s World Championship Boxing Manager 2, where he performs the VO of nearly every male character in the game. He also worked on the Atari VCS’s BPM Boy.

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