Review Fix Exclusive: Inside Topps’ NFL Huddle 2017 Digital Trading Card App

Review Fix chats with Jeremy Strauser, Vice President and General Manager of the Topps Digital Apps Division who discusses the beloved Trading Card company’s new app and how it keep you busy the entire 2016 NFL season.

Review Fix: What makes this app different from other Topps Digital Card Apps?

Jeremy Strauser: Topps NFL HUDDLE captures the intensity of the NFL with a focus on the best NFL card brands and designs, including famous Topps brands such as Topps Chrome, Topps Fire and Bowman. HUDDLE also features our most engaged audience for the exclusive Live Contests feature where you can play along with live NFL games using your card collection. The pace of the NFL game and having most games on at one time lend itself really well to the Contests feature – a lot of our fans sit in front of NFL Red Zone with Topps HUDDLE in hand and compete for exclusive digital card prizes.

Review Fix: What was it like to work with Todd Gurley on this?

Strauser: It is an honor to work with the NFL Rookie of the Year. His impact was immediate last season and we expect even bigger things this year in Los Angeles.

Review Fix: How does the app keep users on it for long periods of time?

Strauser: Our fans know there is always something new to collect in HUDDLE, from the regular to season to playoffs and Super Bowl to the NFL Draft, we release new cards daily that carry on the proud Topps heritage of NFL cards. Also, the biggest NFL card trading community online gives fans a chance to connect, wheel and deal to complete sets and find their favorite players.

Review Fix: Any updates planned throughout this season?

Strauser: As mentioned, we will have new content daily that is must-collect all season long. We will feature the Topps NOW series, bringing the biggest moments of the NFL season to collectors as they happen. We also have two big announcements planned – look for one in September that will bring a new legendary feature to the app and one in November that will push the definition of digital cards to new heights.

Review Fix: Bottom line, why should someone download it?

Strauser: If you are a fan of the NFL, and you want the best designs, most loved brands, most trading partners, and exclusive Live Contests, then HUDDLE is for you.

Review Fix: What’s next for the App and Topps?

Strauser: Stay tuned. In addition to the two big features in HUDDLE, we have another new app planned for later this year that we think fans are going to love.

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About Patrick Hickey Jr. 14248 Articles
Patrick Hickey Jr. is a full-time Assistant Professor of Communication & Performing Arts and Director of the Journalism program at Kingsborough Community College and is the chairman of the City University of New York Journalism Council. He is the Founder and Editor-In-Chief of ReviewFix.com. He's also a former News Editor at NBC Local Integrated Media and National Video Games Writer at Examiner.com where his work was mentioned in National Ad campaigns by Disney, Nintendo and EA Sports. Hickey was also the Editor-In-Chief of two College Newspapers before he received his BA in Journalism from Brooklyn College. Hickey's work has been published in The New York Daily News, The New York Times, Complex, The Hockey Writers, Yahoo!, Broadway World, Examiner, NYSportScene Magazine, ProHockeyNews.com, GothamBaseball.com, The Syracuse Post-Standard, Scout.com and the official sites of the Brooklyn Aces and New York Islanders. His first book, The Minds Behind the Games: Interviews With Cult And Classic Video Game Developers was released in April 2018 and is chock full of interviews with legendary developers. His second book in the series, The Minds Behind Adventures Games, was released in December 2019. His third book, The Minds Behind Sports Games, was released in September 2020. His fourth book, The Minds Behind Shooter Games, was released in March 2021. The Minds Behind Sega Genesis Games and The Minds Behind PlayStation Games were released in 2022 and The Minds Behind PlayStation 2 was published in January 2023. Hickey is also a contracted comic book writer, currently penning his original series, "Condrey," as well as "The Job," "Brooklyn Bleeds" "Dem Gulls" and "KROOM" for Legacy Comix, where he serves as founder, owner and Editor-in-Chief. Hickey Jr. is also a voice actor, having starred in the 2018 indie hit and 2019 Switch, PS4 and Xbox One release, The Padre (also serving as English language Story Editor), from Shotgun With Glitters. The sequel, The Padre: One Shell Straight to Hell was released in February 2021- Hickey also served as a Story Editor and Lead Voiceover performer. He has also done narration and trailers for several other titles including The Kaiju Offensive, Relentless Rex and Roniu’s Tale. Hickey is also the lead voiceover performer on Mega Cat Studios’ upcoming title WrestleQuest, responsible for nearly 90 characters in the game, as well as Skybound's Renfield: Bring Your Own Blood, where he voices both Dracula and Renfield, as well as several other characters. He also stars in Ziggurat Interactive’s World Championship Boxing Manager 2, where he performs the VO of nearly every male character in the game. He also worked on the Atari VCS’s BPM Boy.

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