Cranberry Invasion in Rockefeller Center

October 20, 2010 Patrick Hickey Jr. Theatre 0

It wasn’t exactly a day off for Jim Bible, but he’ll take it.

Growing Ocean Spray cranberries on his farm in Black River Wisconsin for 29 years, Bible sometimes spends 15 hours a day in the bogs.

A second-generation grower, Bible has seen it all on the marsh, but New York City rarely gets to see anything like what was on display at Rockefeller center on Tuesday afternoon.

“People love cranberries for their uniqueness,” he said, knee-deep in a 1,500 foot cranberry bog. “This is a great picture too because of all of the colors. This is why you always see this in the commercials. ”

Quickly becoming a tradition in the city, this marks the sixth year that Ocean Spray has showcased its crop at Rockefeller center.

Essentially a pool filled with floating cranberries, the bog is on display for three days, with the first designated for a pre-Thanksgiving meal on Tuesday’s episode of the Martha Stewart show. During the show, 45 children from New York City public schools will eat a holiday-inspired meal from Stewart’s recipe book on the bog.

Tending to the crop alongside a handful of other growers in preparation for the show, Bible was enjoying the opportunity to speak to customers.

“You get such good feedback,” said Bible. “They always tell me that they love cranberries and to keep up the good job. Today, I’ve already spoken to people from New Zealand, Australia and Germany. You get the satisfaction of knowing they appreciate your product. ”

Over the course of the next few days, Ocean Spray will also have Bible and the rest of their growers on hand to discuss the history of the fruit in addition to having the characters from their television advertisements on hand to answer questions.

As far as Bible is concerned, you can’t have Thanksgiving without cranberries. Nevertheless, he believes his job is more than harvesting a festive fruit.

If the handfuls of passersby swiping sample-sized craisins and cranberry juice bottles from the waiting hands of Ocean Spray employees were any indication, Bible might have a case.

“You’re feeding the population,” he said. “And giving them a little bright spot during their day.”

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About Patrick Hickey Jr. 14316 Articles
Patrick Hickey Jr. is a full-time Assistant Professor of Communication & Performing Arts and Director of the Journalism program at Kingsborough Community College and is the chairman of the City University of New York Journalism Council. He is the Founder and Editor-In-Chief of ReviewFix.com. He's also a former News Editor at NBC Local Integrated Media and National Video Games Writer at Examiner.com where his work was mentioned in National Ad campaigns by Disney, Nintendo and EA Sports. Hickey was also the Editor-In-Chief of two College Newspapers before he received his BA in Journalism from Brooklyn College. Hickey's work has been published in The New York Daily News, The New York Times, Complex, The Hockey Writers, Yahoo!, Broadway World, Examiner, NYSportScene Magazine, ProHockeyNews.com, GothamBaseball.com, The Syracuse Post-Standard, Scout.com and the official sites of the Brooklyn Aces and New York Islanders. His first book, The Minds Behind the Games: Interviews With Cult And Classic Video Game Developers was released in April 2018 and is chock full of interviews with legendary developers. His second book in the series, The Minds Behind Adventures Games, was released in December 2019. His third book, The Minds Behind Sports Games, was released in September 2020. His fourth book, The Minds Behind Shooter Games, was released in March 2021. The Minds Behind Sega Genesis Games and The Minds Behind PlayStation Games were released in 2022 and The Minds Behind PlayStation 2 was published in January 2023. Hickey is also a contracted comic book writer, currently penning his original series, "Condrey," as well as "The Job," "Brooklyn Bleeds" "Dem Gulls" and "KROOM" for Legacy Comix, where he serves as founder, owner and Editor-in-Chief. Hickey Jr. is also a voice actor, having starred in the 2018 indie hit and 2019 Switch, PS4 and Xbox One release, The Padre (also serving as English language Story Editor), from Shotgun With Glitters. The sequel, The Padre: One Shell Straight to Hell was released in February 2021- Hickey also served as a Story Editor and Lead Voiceover performer. He has also done narration and trailers for several other titles including The Kaiju Offensive, Relentless Rex and Roniu’s Tale. Hickey is also the lead voiceover performer on Mega Cat Studios’ upcoming title WrestleQuest, responsible for nearly 90 characters in the game, as well as Skybound's Renfield: Bring Your Own Blood, where he voices both Dracula and Renfield, as well as several other characters. He also stars in Ziggurat Interactive’s World Championship Boxing Manager 2, where he performs the VO of nearly every male character in the game. He also worked on the Atari VCS’s BPM Boy.

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