BIG SEAN’s FIRST SINGLE, “MY LAST” FEATURING CHRIS BROWN MAKES VIDEO PREMIERE TOMORROW MARCH 25th ON 106 & PARK and #1 MUSIC VIDEO PLATFORM VEVO

FINALLY FAMOUS: THE ALBUM, BIG SEAN’s DEF JAM DEBUT SET FOR RELEASE THIS SUMMER ON KANYE WEST’s G.O.O.D. MUSIC/DEF JAM

Fresh off a huge week at SXSW BIG SEAN will anchor VEVO’s content as the news host for “VEVO PRESENTS the GOOD MUSIC EXPERIENCE at SXSW”

(March 24, 2011 – New York, NY) Detroit rapper and producer Big Sean will be introduced to millions of new fans when his single, “My Last” featuring Chris Brown makes its video premiere tomorrow March 25th on #1 music video platform VEVO and on BET’s 106 & Park, during the final climactic week of BET’s March Music Month programming. “My Last,” which debuted on Big Sean’s Facebook page www.Facebook.com/uknowbigsean, subsequently went up for sale March 1st at iTunes.

“My Last,” produced by No ID, is the first single pick from Big Sean’s official debut, FINALLY FAMOUS: THE ALBUM, due for release this summer on his mentor Kanye West’s G.O.O.D. Music/Def Jam label. Kanye’s My Beautiful Dark Twisted Fantasy featured Big Sean on five tracks, four of them were part of the G.O.O.D Friday Campaign and the fifth, “See Me Now” is featured as a bonus track on the album.

Big Sean’s career has gone into overdrive since October 2010, when he appeared on the BET Awards telecast, after earning “New Joint” status at 106 & Park two months earlier. Also in October, his most recent G.O.O.D. Music mixtape was issued, Finally Famous Vol. 3: BIG, hosted by Don Cannon. BIG, which has received over 750,000 downloads to date, spun off a slew of video clips including “What U Doin (Bullshitting)” (over 1.1 million views on VEVO), “Supa Dupa Lemonade” (over 1.6 million views on YouTube), “Too Fake” (featur­ing Chiddy Bang, over 1.9 million views on YouTube), “Ambiguous” (featuring Mike Posner), and “Memories” (released late-January on Complex.com).

In total, Big Sean’s videos have received over 9 million views at YouTube, and he has experienced an average of 100%+ spikes in fan following at MySpace, YouTube, Twitter, and Facebook since his October breakthrough. Big Sean has been featured as “Next To Blow” in Hip Hop Weekly; as a “Show and Prove” artist in XXL (where he graced the front-cover for the “Freshman class of 2010” issue); and as a “Breaking Out” feature artist in SPIN. His late-January interview with Hypebeast.com, the influential niche sneaker/lifestyle website, received over 1.2 million visits.

22-year old Sean Anderson started rapping as a 12-year old at the progressive Waldorf School in Detroit. In high school, he and a friend formed a duo, then entered and won the “Friday Night Cipher” MC contest at hip-hop radio giant Hot 102.7. The win earned them a spot to rap live on-air every Friday night for nearly a year. It was on one of those Friday nights around 2005 that Sean encountered Kanye West (back in the Late Registration era) who agreed to hear the teenager’s freestyle. It was the contact of a lifetime, which led to Sean’s signing with G.O.O.D. Music in late 2007, and his subsequent signing to Def Jam in 2008.

“I remember in the eighth grade I told myself, man I’m going to be signed to Def Jam,” says Sean. “I always put it out into the universe and I think it was written for me. I was meant to inspire people, I was meant to make music. There’s been so many nights where instead of going out I’ve had to work and was depressed so I feel like I deserve this. This is what I was meant to do.”