Straight From Majesco: Majesco Entertainment Embarks on a Paranormal Adventure with The Hidden, Available Now on Nintendo 3DS

Utilize the Nintendo 3DS camera to scan, detect and hunt ghosts day or night in real-world locations

Edison, New Jersey – November 3, 2011 – Majesco Entertainment (NASDAQ: COOL), an innovative provider of video games for the mass market, announced today that The Hidden, an augmented reality (AR) ghost hunting adventure for the portable Nintendo 3DS™ system, is available now.  Developed by 1st Playable Productions, The Hidden turns your handheld device into a portal to the astral plane and allows you to investigate real-world environments with the Nintendo 3DS camera in order to search, capture and destroy supernatural entities as a paranormal investigator.

“The new genre of augmented reality is an exciting direction for video games because it combines the real and virtual worlds in an unprecedented way,” said Jesse Sutton, CEO, Majesco Entertainment. “The Hidden is all about bridging worlds which conceptually is a great fit for the ghost hunting theme. Gamers everywhere will get a thrill out of discovering what’s truly hidden in some of their favorite real-world spots.”

Experience the world of augmented reality like never before as you utilize the Nintendo 3DS camera to help you scan, detect and hunt ghosts. As a member of the elite squad known as the Ghostly Entity Investigation and Strike Team, (G.E.I.S.T.), you must work with your team to destroy evil spirits and neutralize mysterious outbreaks that pose threats to all mankind.  To find every ghost in the game, players must also bring their Nintendo 3DS with them to new locations and investigate the world around them in twelve exhilarating missions.

Additional features of The Hidden include:

• Prepare to battle powerful bosses using your full arsenal of acquired tech. With unique strategies required for each enemy, you will soon find that some become long-running nemeses.
• Perfect the tracking process to catch the stealthiest spirits, banish stubborn creatures that can’t be destroyed, and take down the malevolent entity behind it all.
• Engage in different activities including:

o   “Scanner”: Scan your current area using the Nintendo 3DS camera and Wi-Fi hotspots.

o   “Tracker”: Hunt for ghosts and pull them out of their world and into ours.

o   “Shooter”: Hunt and shoot ghosts using the latest in paranormal weapons tech.

o   “Wormhole”: Navigate through tunnels of another dimension while battling ghosts.

o   “Stealth”: Avoid being detected by entities that are too great in number or extremely tough to handle with your equipment.

• Take photos of entities with the Nintendo 3DS camera and keep a log of your discoveries while using your map to keep track of where you’ve been.

Rated E10+, The Hidden, for Nintendo 3DS™ is now available for the suggested retail price of $29.99.  To watch the launch trailer and find out more, please visit http://www.HuntTheHidden.com/.

Majesco Entertainment Company

Majesco Entertainment Company is a provider of video games for the mass market.  Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on all leading console and handheld platforms as well as online, social networks and mobile devices.  Product highlights include Zumba® Fitness, Cooking Mamaâ„¢, Alvin and the Chipmunks, and Hulk Hogan’s Main Event.  The company’s shares are traded on the Nasdaq Stock Market under the symbol: COOL.   Majesco is headquartered in Edison, NJ with offices in San Francisco, CA, Bristol, UK, and a social games development studio in Foxboro, MA.  More info can be found online at www.majescoentertainment.com or on Twitter at www.twitter.com/majesco.