“Beauty CULTure,” a 30-minute film by award-winning director Lauren Greenfield focuses on an exploration of how feminine beauty is defined, challenged and viewed in our society. Derived from a photographic exhibition at the Annenberg Space for Photography, it transformed into a short documentary due to its popularity.
What we are presented with here is an open dialog about women and sexuality.
“I don’t think much else in our culture, is worshiped other than youth, unfortunately,” said fashion model Carmen Dell’Orefice. Greenfeild has taken an interest in the life of women within our culture. In the film, Greenfield uses interviews with models, make-up artists, plastic surgeons, journalists and academics to take a better look into our cultural obsession with beauty. “Beauty CULTure” also captivates us with personal stories of aspiring fashion models, a child pageant star, body builder, teenage girls along with commentary by actress Jamie Lee Curtis.
The film investigates our cult-like obsession with youthful beauty and the constant influence of photographic representations on female body image. It presents multiple viewpoints on the “ideal” as it has evolved through time. The exhibition illustrates the power of a picture and its influence on our self image.
“Beauty CULTure” encourages a social discussion about the undying insanity behind the pursuit of immortal beauty, as well as its cult-like glorification and the success of multi-billion dollar industries that feed off it.
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