The trend this year seems to be resurrecting the dead—first with Tupac, and soon, Elvis… and now, even more holograms are in the works, this time of Jim Morrison and Jimi Hendrix.
As many music buffs predicted, after the success of the Tupac Shakur hologram at Coachella this year, the music industry is beginning to think seriously about holographic performances of other deceased artists. Elvis was a no-brainer, and while the Freddie Mercury plan is set to be more of an “illusion†than hologram, we definitely considered that one, as well.
While we guessed we’d see a Kurt Cobain hologram before anything else, it seems the estates of Jim Morrison and Jimi Hendrix have stepped up to the plate first. According to Billboard, in the midst of the hologram craze, the estates of many deceased stars like Morrison, Hendrix and Marilyn Monroe have been looking into the highly successful market, perhaps taking it beyond the stage.
“We’re trying to get to a point where 3-D characters will walk around,†said Jeff Jampol, manager of the Doors and the estates of Morrison, Otis Redding, Janis Joplin, Peter Tosh and Rick James.
Jampol explained to Billboard that he had been looking into the idea for eight years alongside music video and commercial director Jake Nava. The pair hope to create a “multimedia experience†in which audience members can somewhat interact with the projections. As Billboard explains, “the show might take place in either a tent or a freestanding building, with the walls pixilated like a large TV screen and utilizing lasers, lights, high-quality sound, vibrations, projected imagery and the 3-D figures.â€
“Hopefully, ‘Jim Morrison’ will be able to walk right up to you, look you in the eye, sing right at you and then turn around and walk away,†said Jampol.
Meanwhile, Jimi Hendrix’s sister Janie, who is also the Experience Hendrix president/CEO, is in talks with London-based Musion Systems to create a virtual representation of her brother.
“For us, of course, it’s about keeping Jimi authentically correct,†she said. “There are no absolutes at this point.â€
A virtual Monroe is also planned, as the 50th anniversary of her death approaches. Unlike the others, however, Monroe’s estate is not in on the deal—Digicon Media, the firm behind the planned “live†concert, already owns “certain copyrights†to her name and likeness.
According to the company behind the virtual Elvis, Digital Domain, the project is set to cost “millions†and is still in early stages. They also assure that the performances will be completely original, similar to the Tupac show that was “built from scratch.â€
Only time will tell if this actually becomes a major trend in the industry—but for now, it is sure to be interesting to see just how lifelike and authentic these performances will be.
This article was originally published on AllMediaNY.com
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