FIRST TIME EVER 26-HOUR ‘TRANSFORMERS PRIME’ TAKEOVER AS THE HUB TV NETWORK PRESENTS EVERY EPISODE OF ACTION-PACKED SERIES CULMINATING WITH SEASON FINALE NEW EPISODE

“Transformers Prime” and “Transformers Rescue Bots” Renewed for Additional Seasons

The Hub TV Network, the fastest growing basic cable network year-to-date, will devote its entire schedule to “The ‘Transformers Prime’ 26-Hour Takeover,” a full-day marathon of the Daytime Emmy® Award-winning CG-animated series “Transformers Prime,” beginning Thursday, November 1, 5:30 p.m. ET. All 52 episodes from the series’ two seasons will run back-to-back leading up to the all-new, season two finale which premieres Friday, November 2, 7 p.m. ET.

“The ‘Transformers Prime’ 26-Hour Takeover” event showcases one of The Hub’s most popular series and marks the first time that the network has devoted its entire schedule to one series. The 26-hour marathon will provide viewers with an unprecedented opportunity to experience the entire story arc from the beginning of “Transformers Prime.” The series is produced by Hasbro Studios.

In the half-hour action series, archrivals Optimus Prime and Megatron once again face off in their legendary battle for Earth as the Autobots and Decepticons uncover clues to change the balance of power in the war, and also potentially reviving their home planet of Cybertron.

At the conclusion of the first 51 episodes that have been presented in the first two seasons, The Hub will present the all-new season two finale, “Darkest Hour,” which will forever change the “Transformers Prime” universe as Megatron sets in motion a plan forcing Optimus to make a decision that has a devastating effect on the Autobot team.

The Hub Original Series “Transformers Prime” was honored this year with two Daytime Emmy® Awards – including Outstanding Special Class Animated Program. The wins bring to four the total number of Daytime Emmy® Awards the animated series has received since it premiered in November 2010.

Additionally, The Hub has ordered a third season of “Transformers Prime” and a second season of “Transformers Rescue Bots,” the network’s half-hour animated series targeted to a younger generation of TRANSFORMERS fans.

“Transformers Rescue Bots” follows the adventures of a group of Autobots charged with the mission to protect and learn about humans. Produced by Hasbro Studios, the series brings family, heart, humor and adventure to the TRANSFORMERS brand.

About The Hub TV Network

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery’s library of award-winning children’s educational programming; from Hasbro’s rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and reaches more than 70 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.