Why the United States and Intercontinental Titles are Props

The U.S. and Intercontinental titles have long histories of being a much-needed step on professional wrestling’s ladder to greatness. But they serve other purposes as well. They are also consolation prizes for guys not quite ready for World title reigns and even nice going away presents for older stars on one last run. If used properly, these titles are important elements of the WWE’s biosphere.

Currently however, they are simply props.

In WCW, stars the likes of Chris Benoit, Goldberg and Diamond Dallas Page held the strap before they got the big gold belt around their waists. In WWE, Edge, Shawn Michaels and Bret Hart used the IC title to thrust themselves into world title contention. Guys like Tito Santana and Raven used the IC and U.S. belts to cement their roles on the upper mid-card. Towards the end of his career, Ric Flair’s IC title run was a nice way to cap off his career.

But what are these belts being used for today? It seems like every time someone tries to bring credibility to them, a-la Cody Rhodes and Antonio Cesaro respectively, the WWE puts the kibosh on their runs and puts the belt on guys that can’t get over for a majority of reasons that winning a belt won’t fix. Nothing against Kofi Kingston, but it doesn’t matter if he’s a champion. He simply needs more mic time and a gimmick fans can relate to. He’s a great worker, easily one of the best in the company, but it’s not enough. Although Cesaro had a lengthy run with the belt, he went over two months without a legitimate win and lost a plethora of non-title matches. By March, he went from being one of the gems on the card to an afterthought. You can blame creative for that.

While Wade Barrett doesn’t quite fit into the same category, the fact that his match wasn’t on the Wrestlemania card and he lost the title to The Miz during the pre-show, to only win it back on RAW, hurts both the title and Barrett’s credibility. For the most part, a Barrett match is considered filler. Even though Kingston is gifted, ask yourself this, when was the last time you ran to the TV when he was on it?

It’s okay to say never. Back in the day, even with a limited repertoire, Ultimate Warrior inspired awe in fans. A much better worker in Rick Rude made you hate him so much you couldn’t miss his antics. That just doesn’t happen anymore.

In order for both titles to be taken seriously again, the WWE needs their mid tier champions to get mic time, ring time and even a vignette on occasion. Currently Barrett and Kingston do the majority of their talking in the ring. Simply put, the WWE has to make these titles sexy again. Otherwise, they’ll continue to mean bunk.

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About Patrick Hickey Jr. 14263 Articles
Patrick Hickey Jr. is a full-time Assistant Professor of Communication & Performing Arts and Director of the Journalism program at Kingsborough Community College and is the chairman of the City University of New York Journalism Council. He is the Founder and Editor-In-Chief of ReviewFix.com. He's also a former News Editor at NBC Local Integrated Media and National Video Games Writer at Examiner.com where his work was mentioned in National Ad campaigns by Disney, Nintendo and EA Sports. Hickey was also the Editor-In-Chief of two College Newspapers before he received his BA in Journalism from Brooklyn College. Hickey's work has been published in The New York Daily News, The New York Times, Complex, The Hockey Writers, Yahoo!, Broadway World, Examiner, NYSportScene Magazine, ProHockeyNews.com, GothamBaseball.com, The Syracuse Post-Standard, Scout.com and the official sites of the Brooklyn Aces and New York Islanders. His first book, The Minds Behind the Games: Interviews With Cult And Classic Video Game Developers was released in April 2018 and is chock full of interviews with legendary developers. His second book in the series, The Minds Behind Adventures Games, was released in December 2019. His third book, The Minds Behind Sports Games, was released in September 2020. His fourth book, The Minds Behind Shooter Games, was released in March 2021. The Minds Behind Sega Genesis Games and The Minds Behind PlayStation Games were released in 2022 and The Minds Behind PlayStation 2 was published in January 2023. Hickey is also a contracted comic book writer, currently penning his original series, "Condrey," as well as "The Job," "Brooklyn Bleeds" "Dem Gulls" and "KROOM" for Legacy Comix, where he serves as founder, owner and Editor-in-Chief. Hickey Jr. is also a voice actor, having starred in the 2018 indie hit and 2019 Switch, PS4 and Xbox One release, The Padre (also serving as English language Story Editor), from Shotgun With Glitters. The sequel, The Padre: One Shell Straight to Hell was released in February 2021- Hickey also served as a Story Editor and Lead Voiceover performer. He has also done narration and trailers for several other titles including The Kaiju Offensive, Relentless Rex and Roniu’s Tale. Hickey is also the lead voiceover performer on Mega Cat Studios’ upcoming title WrestleQuest, responsible for nearly 90 characters in the game, as well as Skybound's Renfield: Bring Your Own Blood, where he voices both Dracula and Renfield, as well as several other characters. He also stars in Ziggurat Interactive’s World Championship Boxing Manager 2, where he performs the VO of nearly every male character in the game. He also worked on the Atari VCS’s BPM Boy.

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