Review Fix Exclusive: Chang Kim Chats About Tapastic

Review Fix chats with Tapastic CEO and Founder Chang Kim, who discusses the unique service and its goals moving forward.

Review Fix: How was Tapastic born?

Chang Kim: Tapastic was born from my personal experience as a webcomic reader. I enjoy the content, but had to go through so much work to be an avid reader, constantly re-bookmarking my place and having to remember to return on certain days among many other difficulties. As I continued to look into the state of webcomics in the U.S., I realized that there were a great deal of inefficiencies for both the readers and the publishers.

Being aware of the systems for Korean webcomics I knew that there were better ways to serve independent digital comics to benefit everyone. That’s where the idea for Tapastic, a Youtube style service built for comics, was conceived.

Review Fix: How is the original idea different from what it has become?

Kim: The original idea had to be a lot closer to what U.S. webcomics were used to in terms of the format and navigation of the site, but now that we’ve had a million monthly unique visitors we’re ready to start playing with innovation more.

For instance, we just released our “Pageless” update with allows readers to continuously scroll through content. Both they, the readers, and creators have the option of organizing from Newest to oldest like say, Tumblr, or Serial (oldest to newest) for longer narrative works and organization. It’s so simple and yet oddly not readily available in most places. Independent sites have a “start here,” “first” or “new reader” button, but always display the most recent episode first (and without spoiler alerts). We already know that the new pageless layout helps readers consume more content which helps readers gain more page views and either earn eligibility toward or benefits within our programs.

We also discovered that webcomics are a space where many are trying to make money, but just don’t know how or are limited to serving ads at low end CPM or trying to make their money through merchandise. The later can work well but ends up treating the comics themselves as a highly authentic, but still just a marketing tool for that merchandise.

Like others we started by setting up a program for creators starting to bloom and onward to take advantage of the high advertising rates we can bargain for due to the collected reader traffic of the Tapastic platform at large, but hope to offer new solutions in the future.

Review Fix: What makes this company special?

Kim: Our Silicon Valley connections, tech startup tenacity, and the passions of our team members for our platform and those on it are the beginning of what makes us unique. What makes Tapastic special is the creators who have become an integral part of the platform.

Tapstic users are the ones who have created an unstoppable community of independent comic publishers. From some of the most popular content creators like Devin Bosco Le to community leaders like Toiim and Tato and Korean breakthrough publishers like Kim Song. Their personality, constant contributions and involvement with Tapastic make us who we are. Without exceptional people like them we would not be the same company.

Review Fix: Why do you think it works so well on YouTube?

Kim: It works well as a Youtube style platform because YouTube has unlocked the key to creating a community and a zeitgeist around video content. We’re building that community and zeitgeist around comic content with Tapastic. In addition we’re also striving to satisfying both the needs of readers and publishers beyond what’s currently available to them.

Review Fix: Why should comic book fans check out your service?

Kim: Comic fans are about to discover their next love. The creators on Tapastic have infinite flexibility to offer their own story to readers. What we have to offer is not limited to what publishing houses are certain will sell. Readers have the opportunity to discover individual comic stories that speak directly to them.

We also provide simple tools that make reading your new favorites astonishingly simple and modern. With a simple login all of their content is automatically bookmarked where they left off and you can collect series into your reading list much like Netflix.

Review Fix: What do you think you have to do in order to get it to the next level?

Kim: Among many tasks that we’ve set out for ourselves one of the next big challenges is the evolution of comics content. We’re on a constant mission to educate and reward creators who think ahead and adapt their storytelling for the digital space. Right now a lot of creators are still using newspaper strip formats and physical book formats, which is good if that’s one of the creator goals, but they often do so at the expense of the format that people are reading online or digitally.

We’re also investigating ways for webcomics to be more monetarily viable for content creators while still growing their readership.

Review Fix: What are you guys working on now?

Kim: As we have an awesome community of creators and readers, we continue to listen to our users’ feedback, prioritize on the feature requests, and try to deliver the oft-requested features. For one, we’re trying to enhance our mobile app experience – though we have Tapastic apps for both iOS and Android, those are relatively simple apps and we’ll add more features to those apps.

We’re also taking a deep dive into helping more of our existing independent publishers just starting out or on the cusp take their next steps on Tapastic.

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About Patrick Hickey Jr. 14230 Articles
Patrick Hickey Jr. is a full-time Assistant Professor of Communication & Performing Arts and Director of the Journalism program at Kingsborough Community College and is the chairman of the City University of New York Journalism Council. He is the Founder and Editor-In-Chief of ReviewFix.com. He's also a former News Editor at NBC Local Integrated Media and National Video Games Writer at Examiner.com where his work was mentioned in National Ad campaigns by Disney, Nintendo and EA Sports. Hickey was also the Editor-In-Chief of two College Newspapers before he received his BA in Journalism from Brooklyn College. Hickey's work has been published in The New York Daily News, The New York Times, Complex, The Hockey Writers, Yahoo!, Broadway World, Examiner, NYSportScene Magazine, ProHockeyNews.com, GothamBaseball.com, The Syracuse Post-Standard, Scout.com and the official sites of the Brooklyn Aces and New York Islanders. His first book, The Minds Behind the Games: Interviews With Cult And Classic Video Game Developers was released in April 2018 and is chock full of interviews with legendary developers. His second book in the series, The Minds Behind Adventures Games, was released in December 2019. His third book, The Minds Behind Sports Games, was released in September 2020. His fourth book, The Minds Behind Shooter Games, was released in March 2021. The Minds Behind Sega Genesis Games and The Minds Behind PlayStation Games were released in 2022 and The Minds Behind PlayStation 2 was published in January 2023. Hickey is also a contracted comic book writer, currently penning his original series, "Condrey," as well as "The Job," "Brooklyn Bleeds" "Dem Gulls" and "KROOM" for Legacy Comix, where he serves as founder, owner and Editor-in-Chief. Hickey Jr. is also a voice actor, having starred in the 2018 indie hit and 2019 Switch, PS4 and Xbox One release, The Padre (also serving as English language Story Editor), from Shotgun With Glitters. The sequel, The Padre: One Shell Straight to Hell was released in February 2021- Hickey also served as a Story Editor and Lead Voiceover performer. He has also done narration and trailers for several other titles including The Kaiju Offensive, Relentless Rex and Roniu’s Tale. Hickey is also the lead voiceover performer on Mega Cat Studios’ upcoming title WrestleQuest, responsible for nearly 90 characters in the game, as well as Skybound's Renfield: Bring Your Own Blood, where he voices both Dracula and Renfield, as well as several other characters. He also stars in Ziggurat Interactive’s World Championship Boxing Manager 2, where he performs the VO of nearly every male character in the game. He also worked on the Atari VCS’s BPM Boy.

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