Microgaming software’s state of the art products match clients’ needs for security as well as compelling and rewarding user experiences
Since 1994, which is before the dawn of time in software terms, Microgaming have been delivering successful, secure and state of the art programming for the gambling industry. Today, although what they do often carries someone else’s branding, they are one of the biggest brands underpinning the online gambling industry.
Credibility is the key
Microgaming software enables online casinos to offer users the chance to play for real money in transparent, safe and engaging environments. All the technology in the world does not count for much in an online setting if it is not appealing. And market appeal is a key part of what Microgaming builds into their software. Microgaming’s mobile casino platform reflects the growing popularity of gambling in the handheld sector. A consistent track record in ticking all these boxes explains why Microgaming casinos are credible and why they have been for over a generation.
UX expertise
Microgaming offers an application called Best Match. This establishes the best match according to the platform and screen resolution in use. It makes for a seamless user experience which consistently backgrounds the functional aspects of the software behind the gambling experience.
Mobile users can gamble from Microgaming on their Apple, Android, Blackberry and other smartphones. The mobile platform operates in HTML5. The games automatically detect screen resolutions and settings on mobile devices and perfectly scale to fit. Owners of older smartphones can play Web App (HTML4). Java-based games are also catered for.
Products with panache
Microgaming’s attention to technological development in sync with the demand of the public’s gambling appetite has seen them develop genre-defining blockbusters. These have included Thunderstruck II, The Dark Knight Rises and Avalon II. These titles represent the best in online gambling by bringing together cutting-edge graphics, immersive gameplay and captivating audio.
Clients that use Microgaming software include 32Red, Unibet Casino, All Slots Casino, Jackpot City Casino and Roxy Palace Casino. In 2010, the Isle of Man-based company was presented with the coveted Best Casino iGaming Software award at the iGB Affiliate Awards ceremony for the fourth consecutive year. It is a track record that takes some living up to. But the company’s affiliate website, pure Microgaming, sums it up perfectly: “Microgaming software and technology – a step aheadâ€.
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