Review Fix Exclusive: Elia Petridis Talks “Red White and Black” Music Video And More

Review Fix chats with Elia Petridis, Filmatics, who discusses his work on the new Jesca Hoop music video, “Red White and Black.”

Review Fix: How did you get attached to this project?

Elia Petridis: This is my fifth video with Jesca Hoop.  When there is new music to explore we tend to touch base first and foremost for me to have a listen and enjoy my friend’s new offering and hard work, as well as take it in as a music lover.  Then we tend to discuss the general creativity behind the tracks and if we both get excited about a visual direction for a track we’ll explore further.  Once we hit that mark on Red White and Black Memphis Industries was put into the mix.  Myself and my team did a proper pitch for her, got awarded, and off we went!

Review Fix: How did you plan out the video?

Petridis: We were inspired by one take fight scenes.  I thought that approach was a cool form of broad, captivating entertainment to couple with the subtext of the song.  We rehearsed the fight for a good long day in the location we chose and then showed up on shoot day and got it in the can, making minor adjustments along the way as we went.  I stayed focus on keeping the scale of the fighting small, but the story and character stakes high. 

Review Fix: What was the feeling like on set?

Petridis: We were all in it together.  We had a diverse crew from all walks of life that gave it their all to make it happen.  It was ambitious for a shoot day, so all departments really stayed focus and precise to make sure we made our day.  It seems the piece of cinema and the piece of music really spoke to people as there’s a lot of heart in the video which comes from the efforts of that wonderful crew.  As Jesca put it, a lot of creative energy went up on screen.   

Review Fix: Why do you think the song is special?

Petridis: Great question.  This is my fifth video with Jesca but I’ve been following her music since her first EP.  I am a fan, a friend, and a collaborator so I cherish the music deeply as its formed me all throughout my life.  I can imagine it has done the same for those who love it like me and will do that for those who discover it now along with the wealth of great music she’s made that’s prime for exploration.  Each of her offerings is like a separate film to me.  

Each record is a different world.  There’s a really gorgeous step that happens in my humble opinion between Kismet and Hunting My Dress.  On Kismet each song is a different world, on Hunting My Dress each album starts to be a world unto itself and it moves forward from there.  But each of her tracks always inspires my imagination in a cinematic way.  Her songs make me want to make films.  From the loopy Hitchcock thriller that we tried in The Lost Sky, to this one take fight scene for Red White and Black, to the ghost story that ended up being City Bird.  I have a very personal relationship with The Lost Sky which I’m sure is documented online somewhere.

Review Fix: How do you want the video to affect people?

Petridis: I’d like them to come for the fight scene and stay for the visual metaphor and the social allegory.  I only cared about three things along way.  The music itself and how it would bend and shape the action.  What happens next plot-wise.  Why do we care character-wise.  Hopefully this produces that combination in a way that makes people surrender to it, let go for a little while, and then come out feeling fuller and ready to discuss and have conversations about what it’s all about! 

Review Fix: What’s next for you?

Petridis: My immersive entertainment agency Fever Content is releasing a 360 immersive music video for the track Popstar by the duo Intellexual.  It’s supported with AR filters.  It’s a classic love story of a modern couple whose reflections step out of mirrors to help the couple rediscover their love for each other and salvage their relationship. 

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About Patrick Hickey Jr. 14230 Articles
Patrick Hickey Jr. is a full-time Assistant Professor of Communication & Performing Arts and Director of the Journalism program at Kingsborough Community College and is the chairman of the City University of New York Journalism Council. He is the Founder and Editor-In-Chief of ReviewFix.com. He's also a former News Editor at NBC Local Integrated Media and National Video Games Writer at Examiner.com where his work was mentioned in National Ad campaigns by Disney, Nintendo and EA Sports. Hickey was also the Editor-In-Chief of two College Newspapers before he received his BA in Journalism from Brooklyn College. Hickey's work has been published in The New York Daily News, The New York Times, Complex, The Hockey Writers, Yahoo!, Broadway World, Examiner, NYSportScene Magazine, ProHockeyNews.com, GothamBaseball.com, The Syracuse Post-Standard, Scout.com and the official sites of the Brooklyn Aces and New York Islanders. His first book, The Minds Behind the Games: Interviews With Cult And Classic Video Game Developers was released in April 2018 and is chock full of interviews with legendary developers. His second book in the series, The Minds Behind Adventures Games, was released in December 2019. His third book, The Minds Behind Sports Games, was released in September 2020. His fourth book, The Minds Behind Shooter Games, was released in March 2021. The Minds Behind Sega Genesis Games and The Minds Behind PlayStation Games were released in 2022 and The Minds Behind PlayStation 2 was published in January 2023. Hickey is also a contracted comic book writer, currently penning his original series, "Condrey," as well as "The Job," "Brooklyn Bleeds" "Dem Gulls" and "KROOM" for Legacy Comix, where he serves as founder, owner and Editor-in-Chief. Hickey Jr. is also a voice actor, having starred in the 2018 indie hit and 2019 Switch, PS4 and Xbox One release, The Padre (also serving as English language Story Editor), from Shotgun With Glitters. The sequel, The Padre: One Shell Straight to Hell was released in February 2021- Hickey also served as a Story Editor and Lead Voiceover performer. He has also done narration and trailers for several other titles including The Kaiju Offensive, Relentless Rex and Roniu’s Tale. Hickey is also the lead voiceover performer on Mega Cat Studios’ upcoming title WrestleQuest, responsible for nearly 90 characters in the game, as well as Skybound's Renfield: Bring Your Own Blood, where he voices both Dracula and Renfield, as well as several other characters. He also stars in Ziggurat Interactive’s World Championship Boxing Manager 2, where he performs the VO of nearly every male character in the game. He also worked on the Atari VCS’s BPM Boy.

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