Review Fix Exclusive: Sansi’s Talks New Products And More

Review Fix chats with SANSI’s Mike Bai, Chief Product Officer, who details their new lighting products and why they’ll make an immediate impact in your home.

Review Fix: What was the inspiration behind this product?

Mike Bai: We wanted to make a product that illuminated garages unlike any other lights out there. In the beginning it was about making something that came in handy while people were working in their garages at night. But after hearing consumers lament about old light bulbs dimming quickly or not illuminated the whole workspace, we set to work creating a product that was easy to use, easy to customize and provided the best lighting possible. So we developed our long and deformable lighting modules that allow consumers to strategically place the lights and form them to make sure that they’re reaching even the furthest corners of the room.

Review Fix: Who will get the most out of it?

Bai: These lights are perfect for anyone who is spending a significant amount of time in their garage, whether you’re fixing a car, doing the laundry, playing with your kids, doing housework.

Review Fix: What are your goals for it?

Bai: Our goal is to develop a full line of products based on the original structure of the deformable light. The structure of the light allows for a huge amount of possibilities in development—in future models, we plan to have the whole unit fold, rather than just the wings. Here are some demos of products our team is working on.

Review Fix: Any cool stories about the development process of this project?

Bai: When we were deciding on a final design for the lights, we joked around that they looked like the X-Wing Fighters from Star Wars. It brings an element of pop culture to a light bulb!

Review Fix: What’s next?

Bai: Expanding the product line to include new and different bulbs for different use cases.

Review Fix: Anything else you’d like to add?

Bai: We really value our community and we constantly interact with our customers, gathering feedback and thoughts on how we can improve the bulbs. We’re using much of what we’re learning through our community to shape how we want to go with the company and how we want the next iteration of the bulbs to look.

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About Patrick Hickey Jr. 14260 Articles
Patrick Hickey Jr. is a full-time Assistant Professor of Communication & Performing Arts and Director of the Journalism program at Kingsborough Community College and is the chairman of the City University of New York Journalism Council. He is the Founder and Editor-In-Chief of ReviewFix.com. He's also a former News Editor at NBC Local Integrated Media and National Video Games Writer at Examiner.com where his work was mentioned in National Ad campaigns by Disney, Nintendo and EA Sports. Hickey was also the Editor-In-Chief of two College Newspapers before he received his BA in Journalism from Brooklyn College. Hickey's work has been published in The New York Daily News, The New York Times, Complex, The Hockey Writers, Yahoo!, Broadway World, Examiner, NYSportScene Magazine, ProHockeyNews.com, GothamBaseball.com, The Syracuse Post-Standard, Scout.com and the official sites of the Brooklyn Aces and New York Islanders. His first book, The Minds Behind the Games: Interviews With Cult And Classic Video Game Developers was released in April 2018 and is chock full of interviews with legendary developers. His second book in the series, The Minds Behind Adventures Games, was released in December 2019. His third book, The Minds Behind Sports Games, was released in September 2020. His fourth book, The Minds Behind Shooter Games, was released in March 2021. The Minds Behind Sega Genesis Games and The Minds Behind PlayStation Games were released in 2022 and The Minds Behind PlayStation 2 was published in January 2023. Hickey is also a contracted comic book writer, currently penning his original series, "Condrey," as well as "The Job," "Brooklyn Bleeds" "Dem Gulls" and "KROOM" for Legacy Comix, where he serves as founder, owner and Editor-in-Chief. Hickey Jr. is also a voice actor, having starred in the 2018 indie hit and 2019 Switch, PS4 and Xbox One release, The Padre (also serving as English language Story Editor), from Shotgun With Glitters. The sequel, The Padre: One Shell Straight to Hell was released in February 2021- Hickey also served as a Story Editor and Lead Voiceover performer. He has also done narration and trailers for several other titles including The Kaiju Offensive, Relentless Rex and Roniu’s Tale. Hickey is also the lead voiceover performer on Mega Cat Studios’ upcoming title WrestleQuest, responsible for nearly 90 characters in the game, as well as Skybound's Renfield: Bring Your Own Blood, where he voices both Dracula and Renfield, as well as several other characters. He also stars in Ziggurat Interactive’s World Championship Boxing Manager 2, where he performs the VO of nearly every male character in the game. He also worked on the Atari VCS’s BPM Boy.

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