Designing a suitable cover for your book is a daunting task. This is something that can make or break your book marketing strategy. A good cover can boost sales but designing requires time and serious effort. It can be one of the reasons that can delay the publication process.
This is why best-selling authors hire fantasy book cover designers for their work. This not only saves their time but helps them get an ideal cover for their books.
The best part is that the work of a professional designer speaks for itself. Aside from the visual appeal, there are many other reasons why one should hire a professional designer. We have enlisted the top benefits that you can reap by hiring professional cover designers.
Creates a Good First Impression
When we say “don’t judge a book by its cover,” we are talking about its worth. The phrase emphasises the real value that a book has to offer to its reader. However, from a marketing perspective, “first impression is the last impression.”
The ultimate goal of writing a book is to find the right audience. You cannot achieve this goal without selling, right?
The design of your fantasy book cover is supposed to pique readers’ interest. People often pick a book in bookshops when they find its cover intriguing. The cover design is all about enticing and sending a signal to potential readers. This is something that only a professional fantasy book cover designer can pull off.
Saves Your Time
It’s true that you can design your own book cover. But before you decide to do so, don’t forget to weigh the pros and cons. After all, you are a writer first and may not have good design skills. Even if you have some expertise in designing book covers, your skills will not be up to the mark.
Above all, designing your own book cover can take plenty of time. But when you hire a professional, you can utilise this time on more crucial tasks such as proofreading and editing. Also, you won’t have to purchase the tools to do the job.
Represents the Concept Visually
Professional book cover designers have years of marketing experience as compared to DIY designers. They know what the audience loves and what type of designs can entice readers’ interest. This is something that you should not overlook while designing the cover.
Moreover, your book cover should convey the concept clearly through design. The imagery, font, and colour palette are a few key elements that can make or break your book cover design. And only a professional designer knows what type of images works well for the type of books.
Signifies the Genre
Creating an appealing cover is one thing but it is useless if it cannot meet the readers’ genre expectations. Your fantasy book needs a cover that has similar forms or characteristics on it. There are specific elements associated with genres like horror, romance, and mystery.
When you have a cover that looks like an art, readers will know what type of book yours is. A cover design that represents the genre has the ability to attract the right audience.
Looks Professional
A DIY book cover lacks the professional touch that an expert designer can offer. The most common mistake that DIY designers make is the wrong font selection. The role of typography in design cannot be overlooked. This is something that can easily turn a good book design into a cheaper one.
But choosing the right font is also a hectic process. Do you know there are more than half a million fonts present today?
This means not only do you have to browse all these but also have to pick the right font. And if you want your typography to be unique, you may want to tweak the selected font as well. This is only possible when you are a professional or have hired an expert book cover designer.
Pays Attention to the Imagery
The imagery on your book cover is all about perception. You surely would not like to use Shutterstock images for your book. Your book will have a better chance of standing out in the crowd if it has unique imagery or hand-drawn illustrations.
This is something that only a professional designer can provide you. Since you have hired an expert, you’ll know that your book cover design is unique. More importantly, you will have the assurance that the copyrights for your book cover belong to you. Moreover, you can have a clear, bright book cover for both paper and digital copies.
Chooses the Right Colour Palettes
A professionally designed book cover should offer the same visuals in online and offline bookstores. This is something that can significantly affect your marketing strategy.
Readers usually tend to explore new books while they are browsing online or in a bookstore. But if your book has different colour palettes for its online and paper version, this can cause confusion. That’s because people subconsciously look for the specific visual pattern to be sure that they are buying the same thing.
That’s why we recommend hiring an expert to do the job. A professional designer can help you avoid and resolve such an issue.
Focuses on Author Identity
You may be wondering what author identity is and how it can affect your work. When it comes to publishing a book, the cover design is what forms your author identity. The elements that you use in your book cover will help your readers identify your next book.
We recommend you stick with a few elements to form your author identity. For example, you can use the same pallet as a distinguishing feature of your book series. By using the same background colour, you can form a connection between your books.
Aside from colours, you can also use the same font style or imagery. You can also flaunt your author name or book titles as brand elements. If nothing, you can go with the same drawing style while changing everything else.
Final Note
We hope you are now aware of the benefits that a professional fantasy book cover designer has to offer. You can make your book stand out and will be able to sell more copies. However, make sure that the cover design of your book meets the genre.
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