Review Fix Exclusive: Inside ‘Fruit Ninja: Frenzy Force’

Review Fix chats with Sam White: VP of Entertainment & Licensing (Halfbrick), who discusses “Fruit Ninja: Frenzy Force,” which is now available on YouTube Red. Based on the mega-hit Fruit Ninja video game series. Discussing the origin of the show and its goals, lets us know exactly why it’s another special show on YouTube Red.

Review Fix: How was this animated series born?

Sam White: The idea for the Fruit Ninja: Frenzy Force series was born after we asked ourselves what the ancient land of Fruitasia would be like 1000 years on from the Fruit Ninja Origins YouTube shorts we released in 2014. Those videos did extremely well on YouTube with around 40 million views to date. Enter ‘Peelville,’ that now sits on the site of the ancient Fruit Ninja dojo where four modern day kids, Seb Niya, Peng and Ralph discover the long lost art of Juice Jitsu in the dojo that is (conveniently) buried deep below Seb’s house!

Review Fix: Who do you think will enjoy this show the most?

White: We’re really proud of the series we’ve created and think there’s something for everybody. We definitely aimed to make a show that we (as adults – most of the time anyway) would like to watch ourselves or with our kids. We think families will really enjoy it!

Review Fix: How does it feel to be a part of YouTube Red?

White: It’s very exciting to be part of YouTube Red. We all see for ourselves how much time our own children spend watching YouTube and what an important platform it is. We are thrilled to bring something new and exclusive to YouTube Red because YouTube has always been an important platform to both Fruit Ninja and Halfbrick as a company.

Review Fix: What makes this show special?

White: Fruit Ninja as a concept has always been a completely silly and absurd concept, blending the seemingly deadly abilities of a ninja together with something as harmless and yummy as fruit. This show carries on that tradition with plenty of sticky, messy fruit-slicing action woven around stories involving some pretty wacky villains.

Review Fix: What’s next for you guys?

White: We are looking forward to hearing and reading what Fruit Ninja fans and new viewers think of the show, what they are enjoying the most and want to see more of.

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About Patrick Hickey Jr. 14230 Articles
Patrick Hickey Jr. is a full-time Assistant Professor of Communication & Performing Arts and Director of the Journalism program at Kingsborough Community College and is the chairman of the City University of New York Journalism Council. He is the Founder and Editor-In-Chief of ReviewFix.com. He's also a former News Editor at NBC Local Integrated Media and National Video Games Writer at Examiner.com where his work was mentioned in National Ad campaigns by Disney, Nintendo and EA Sports. Hickey was also the Editor-In-Chief of two College Newspapers before he received his BA in Journalism from Brooklyn College. Hickey's work has been published in The New York Daily News, The New York Times, Complex, The Hockey Writers, Yahoo!, Broadway World, Examiner, NYSportScene Magazine, ProHockeyNews.com, GothamBaseball.com, The Syracuse Post-Standard, Scout.com and the official sites of the Brooklyn Aces and New York Islanders. His first book, The Minds Behind the Games: Interviews With Cult And Classic Video Game Developers was released in April 2018 and is chock full of interviews with legendary developers. His second book in the series, The Minds Behind Adventures Games, was released in December 2019. His third book, The Minds Behind Sports Games, was released in September 2020. His fourth book, The Minds Behind Shooter Games, was released in March 2021. The Minds Behind Sega Genesis Games and The Minds Behind PlayStation Games were released in 2022 and The Minds Behind PlayStation 2 was published in January 2023. Hickey is also a contracted comic book writer, currently penning his original series, "Condrey," as well as "The Job," "Brooklyn Bleeds" "Dem Gulls" and "KROOM" for Legacy Comix, where he serves as founder, owner and Editor-in-Chief. Hickey Jr. is also a voice actor, having starred in the 2018 indie hit and 2019 Switch, PS4 and Xbox One release, The Padre (also serving as English language Story Editor), from Shotgun With Glitters. The sequel, The Padre: One Shell Straight to Hell was released in February 2021- Hickey also served as a Story Editor and Lead Voiceover performer. He has also done narration and trailers for several other titles including The Kaiju Offensive, Relentless Rex and Roniu’s Tale. Hickey is also the lead voiceover performer on Mega Cat Studios’ upcoming title WrestleQuest, responsible for nearly 90 characters in the game, as well as Skybound's Renfield: Bring Your Own Blood, where he voices both Dracula and Renfield, as well as several other characters. He also stars in Ziggurat Interactive’s World Championship Boxing Manager 2, where he performs the VO of nearly every male character in the game. He also worked on the Atari VCS’s BPM Boy.

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