Nintendo and Best Buy to Bring Custom Downloadable Content to Nintendo 3DS Owners

Nintendo 3DS Will Connect Automatically to Best Buy Wireless Hot Spots

REDMOND, Wash. & MINNEAPOLIS-Nintendo and retail partner Best Buy are collaborating to give Nintendo 3DS™ owners customized, automatic wireless access at some 1,000 select Best Buy store locations nationwide beginning June 7. Once connected, the service will provide access to a variety of fun content via the system’s built-in Wi-Fi functionality, including the new SpotPass™ feature. The Best Buy service will also include exclusive offers as well as additional entertainment content such as gaming extras and movie trailers. Nintendo 3DS, which lets people see 3D visuals without the need for special glasses, launched March 27 at a suggested retail price of $249.99.

“Nintendo 3DS turns the page in portable gaming not just because of the stunning, glasses-free 3D visuals, but also in the way it keeps people connected to their friends, their games and their world,” said Nintendo of America President Reggie Fils-Aime. “Best Buy provides a firsthand look at the platform with experts to help people understand everything it offers.”

“We want our customers to fully tap into the potential of their Nintendo 3DS device, so we’re pleased to offer free access to special Wi-Fi and SpotPass content in-store,” said Chris Homeister, senior vice president of entertainment for Best Buy. “As a retail partner for SpotPass, this is another way that we’re delivering best-in-class gaming experiences at our stores across the country.”

Remember that Nintendo 3DS features parental controls that let adults manage the content their children can access. For more information about this and other features, visit http://www.nintendo3ds.com.

About Best Buy Co., Inc.

With operations in the United States, Canada, Europe, China, Mexico and Turkey, Best Buy is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation. The Best Buy family of brands and partnerships collectively generates more than $49 billion in annual revenue and includes brands such as Best Buy; Best Buy Mobile; Audiovisions; The Carphone Warehouse; Future Shop; Geek Squad, Jiangsu Five Star; Magnolia Audio Video; Napster; Pacific Sales; and The Phone House. Approximately 180,000 employees apply their talents to help bring the benefits of these brands to life for customers through retail locations, multiple call centers and Web sites, in-home solutions, product delivery and activities in our communities. Community partnership is central to the way we do business at Best Buy. In fiscal 2010, we donated a combined $25.2 million to improve the vitality of the communities where our employees and customers live and work. For more information about Best Buy, visit http://www.bby.com.

About Nintendo

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™ home console, Nintendo 3DS™ and Nintendo DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 3.5 billion video games and more than 577 million hardware units globally, including the current-generation Wii, Nintendo 3DS, Nintendo DS, Nintendo DSi™ and Nintendo DSi XL™, as well as the Game Boy™, Game Boy Advance, Super NES™, Nintendo 64™ and Nintendo GameCube™ systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere. For more information about Nintendo, please visit the company’s website at http://www.nintendo.com.