iTunes Single of The Week Review: Lana Del Rey’s ‘Born To Die’

Lana Del Rey’s “Born to Die” is a five-minute lustful gloom ballad, a profound prayer and a telling song of modern hearts. Delivered with a vintage throwback sound, Del Rey’s vibrato-voice is the relief we all need after a year of rumors and rolling in the deep.

With clean simple beats, a sensual chorus and Del Rey’s smoky sensuous voice “Born to Die” leaves streaks of smoke in the air from this hot lit joint. Through out the song a string ensemble accompanies Del Rey’s vibrato-voice that reverbs her voice like the trembling strings of a viola. After you hear her sing you will want to be the one to make her sad soul smile, the one she kisses hard in the rain, the one she passes her puff to.

Del Rey slowly gained indie notoriety with her debut single “Video Games,” that led Eliot Glazer of New York magazine to describe her as a “gangsta Nancy Sinatra.” The single later nabbed Del Ray the 2011 Q award for “Next Big Thing,” an annual award given out by the U.K. music magazine Q.

The single comes from her debut album of the same name, “Born To Die” and is scheduled to be released at the end of the month. You can download this single for free from the iTunes Music store via the “Free Music” tab on the sidebar.