SUNDANCE INSTITUTE | MAHINDRA GLOBAL FILMMAKING AWARD TO BE PRESENTED AT 2012 SUNDANCE FILM FESTIVAL

PARK CITY, UT — Sundance Institute and Mahindra are preparing to announce the winners of the 2012 Sundance Institute | Mahindra Global Filmmaking Award, in recognition and support of emerging independent filmmakers from around the world. The awards will be presented at a private ceremony on January 24 at the 2012 Sundance Film Festival in Park City, Utah.

Each of the four winning filmmakers will receive a cash award of $10,000, attendance at the Sundance Film Festival for targeted industry and creative meetings, year-round mentoring from Institute staff and creative advisors, and participation in one of the Sundance Institute Labs.

The Sundance Institute | Mahindra Global Filmmaking Award is part of a multifaceted agreement that exemplifies the commitment to and support of world cinema by the Mahindra Group, one of the largest companies in India known throughout the world for its dedication to excellence and social responsibility, and the nonprofit Sundance Institute, one of the world’s leading cultural organizations.

The collaboration, which also includes the establishment of the Mumbai Mantra | Sundance Institute Screenwriters Lab in India, extends over a three-year period. The Lab will provide an opportunity for eight screenwriters from India to develop their feature scripts under the guidance of accomplished international screenwriters and filmmakers in an environment that encourages storytelling at the highest level.

Sundance Institute

Sundance Institute is a global nonprofit organization founded by Robert Redford in 1981. Through its artistic development programs for directors, screenwriters, producers, composers and playwrights, the Institute seeks to discover and support independent film and theatre artists from the United States and around the world, and to introduce audiences to their new work. The Institute promotes independent storytelling to inform, inspire, and unite diverse populations around the globe. Internationally recognized for its annual Sundance Film Festival, Sundance Institute has nurtured such projects as Born into Brothels, Trouble the Water, Sin Nombre, Martha Marcy May Marlene,, Amreeka, An Inconvenient Truth, Spring Awakening, I Am My Own Wife, Light in the Piazza and Angels in America. Join Sundance Institute on Facebook, Twitter and YouTube.

About Mahindra

Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $14.4 billion Indian multinational. It employs over 1,44,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade logistics and, recently, the entertainment industry.

Its media and entertainment company, Mumbai Mantra Media Ltd, presented Indian National Award-winning Best Feature Film, ‘Antaheen’ in 2009, and has recently co-produced ‘The Tempest’ directed by Julie Taymor . It is evaluating various opportunities in the media and entertainment space in India as well as internationally.

The Mahindra Group has a long standing commitment to the arts and humanities. The Mahindra Excellence in Theatre Awards (META) were created to encourage both emerging and established theatre and celebrated its Sixth Anniversary in 2011. The Group’s encouragement and support to world music will be at its fore at the second annual Mahindra Blues Festival in Mumbai in February 2012 – the largest festival of its kind in Asia, showcasing the best international Blues artists and providing a common platform for emerging Indian Blues bands.

Mr. Anand Mahindra, Vice Chairman & Managing Director of the Mahindra Group, recently gave an endowment of $10 million to the Humanities Centre at the Harvard University, his alma mater.

To encourage and support the ‘young and the unknown’ and to give back to the communities it operates in, has been the core of the Mahindra Group’s involvement in art and culture.

www.mahindra.com www.mumbaimantra.com.

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