In the year 2000 it wouldn’t have been a shock for anyone to confess to have woken up early to check out MTV-AM, hours of music videos between the last rerun episode of Real World and then the rerun of TRL from the day before, just for a jolt of The Hive’s “Hate To Tell You That I Told You So.” It was the perfect rock anthem to start the day. It was the plain beats with cream cheese riffs that powered one through the entire day, repeated everyday of every week.
The video was the first introduction of the high octane Swedish garage punk band and more significantly, it was America’s introduction to, the then twenty-one years young front man, Howlin’ Pelle Almqvist. (Curious to think about this: but was Almqvist’s hairdo the inspiration behind Justin Bieber’s? #HateToTellYouThatIToldYouSo!) With buggy big eyes and super-caffeinated energy, (it’s a shock he was never featured on a Red Bull commercial) Almqvist led his men in suits, ties, and dress shoes, to conquer the music charts with two straight three straight gold albums: “Veni, Vidi, Vicious,” (2000) “Tyrannosaurus Hives,” (2004) “The Black and White Album,” (2007).
It’s notable that each album had a key single that pumped out adrenaline like nothing else—“Hate To Tell You,” “Two Timing Touch and Broken Bones,” and “Tick Tick Boom”—so it’s natural to ponder what the Swedes have in store for us this time? Turns out it’s a rather slow tune titled, “Go Right Ahead.”
You be the judge: Watch the video for the new single and tell us what you think in the comment section below.