Review Fix chats with rap duo Undeniable, O7 and Sinnagi, who discuss their new album “Knuckle Sandwich,†as well as the group’s drive, passion and creative process. Also breaking down their influences and goals for the future, the unique group shares their vision for their work and how they’d like their music to affect the masses.
Review Fix: What inspires you to perform?
O7: Love for the music/culture inspires me to perform. Seeing the energy in the crowd, seeing people loving, appreciating & reciting the music we’ve created provides all the inspiration I need to not only perform but to keep creating.
Sinnagi: The reaction of the audience.When we are able to perform in front of people who might not have heard of us and get them to understand and be a part of the world we are creating..There is nothing more inspiring than a new member of the #undeniablemovement who can relate,loves and supports what we do.
Review Fix: Make makes you different from other artists?
O7: Who we are differentiates us. Everyone has their own set of fingerprints & their own signature. Our individuality is very evident in our music. We tell our story. How we see the world through our eyes. No one can do that but us.
Sinnagi: We have range in our artwork.Our everyday experiences are woven into each composition.We like diversity in our production.Creatively, we don’t stick to one formula when making our music. We are like chemists working with elements to make something Undeniable.
Review Fix: What did you grow up listening to?
O7: I grew up listening to a lot of Haitian music, classical music and jazz early on. Soul, R&B & Hip Hop became my preference as soon as I was exposed to those genres in my adolescence.
Sinnagi: A lot of Reggae, Bob Marley, Peter Tosh. Etc..Calypso,Soul,R&B and of course Hip Hop
Review Fix: How has it affected your creativity?
O7: t has affected my creativity because it fundamentally shaped how I listen to music. It has caused me to embrace music with more depth & layers when choosing production & coming up with ideas for songs.
Sinnagi: Each of the genres aforementioned have their own signature that makes them unique.Artists such as Bob Marley,to name one out of many influences,had a message in his music coupled with rhythms that make you groove.Hip hop is a vehicle to deliver a message,from tragedy to triumph.Growing up listening to the likes of Kool G Rap,Slick Rick,Big Daddy Kane.KRSOne,to name a few,definitely has an influence
On how I create.Story telling,rhyme schemes and cadence wise.
Review Fix: Where do you expect to be in a few years?
O7: I expect to be touring the world and bringing our music, merchandise & Brand to people & places they haven’t been before. I expect to be providing people with jobs & opportunities to be great & make the world a better place for our children to live in.
Sinnagi: In a position where we are able to do what we want.Living better lives with family and community.All through doing what we are passionate about.
Review Fix: What do you do when you’re not performing?
O7: When I’m not performing I’m taking care of my family, working, studying, reading, recording & always creating!
Sinnagi: Working, Learning, Studying, Music, Family.
Review Fix: Tell us about a song of yours that you feel connects the most to your audience. What is it about. How was it written?
O7: Honestly, I think we have several songs that connect with our audience. Blue BACON is one that always gets a great reaction from people. It’s unfortunate because we would love to live in a world where that song wasn’t relevant but too many original people have been harassed, abused, violated, wrongly imprisoned & killed by the police department. So crowds really love when we perform that song. We came up with the ideas for that song while sitting in Queens Central Booking after being wrongfully arrested by some of New Yorks Swinest.
Sinnagi: One song we made in particular named “Roll with Fam” was not one of my favorite cuts.Its a joint about family love and reasons why family is what matters most. My approach to writing the song was to illustrate how We interact with our family. I felt that it was heartfelt but not something I thought would resonate with our listeners.O7 thought the opposite.To my surprise,the feedback for that song was positive.A lot of our listeners would let us know that “Roll with Fam” resonated with them.They could relate with the subject matter.
Review Fix: What is your creative process like?
O7:Â Our creative process depends on several factors. Some of our best work has been born from casual conversation & in depth discussions on life. Some times we hear some great production & the concepts/words just appear.
Sinnagi: Different production evokes different subject matter and song structure. Anything from a conversation to happenings in everyday life can cause the creation, another concept,hook etc.We draw from experience.Real life always makes for the best art.
Review Fix: How do you want to affect your audience?
O7: I want to our music to inspire people, teach people & help them enjoy their lives. I want to give them the truth they don’t usually hear. The Truth is UNDENIABLE.
Sinnagi: I want our audience to understand that they are Undeniable.We are Undeniable.I want them to be who they are to the fullest and know there are No walls, No floors, No ceilings.
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