Review Fix Exclusive: Daphne Kaufer Talks SuperME and More

Review Fix chats with SuperME Creator Daphne Kaufer, who discusses the cool superhero-inspired backpack line and her goals for it moving forward.

About SuperME:

The inspiration for SuperME came from her own children- Adam and Anna, who love dressing up and playing superheroes. Daphne wanted to create a line of functional superhero inspired products that are fun to play with and reflected the uniqueness of each child in a meaningful and sustainable way.  The SuperME cape backpack came about when Daphne’s son asked her for a superhero backpack. Not wanting to buy him the standard, commercial product that was then only available Daphne made him the first cape backpack – making him his own superhero! This first prototype became the foundation to a whole new line of other unique SuperME products.

Review Fix: What was the development process like for this product?

Daphne Kaufer: The first SuperME cape backpack was a simple version that I made for my son Adam (who was 3.5 at that time) and really wanted a Superhero backpack with real super powers and a cape attached to it! The next day he took his special superhero backpack to preschool and it was clear to me that this is my next big design call and project and that we need to bring this cool invention to production soon so other kids can enjoy it and be empowered!

3 months later I traveled to Taiwan and the first prototype was approved and our first production was on its way! 3.5 years later the cape backpacks are our best seller hit and are sold  in the USA and internationally with many little hero supporters out there including some super cute celebrity fans :)

Review Fix: Will you be doing any other colors in the near future?

Kaufer: Yes!  We try to come up with 3-4 new colors twice a year and have recently added the graffiti printed fabrics which are doing great so far. We are always open to suggestions and new color requests from our hero supporters.

Review Fix: Any idea on if you could eventually work with gaming and comic book companies to do licensed school bags?

Kaufer: Our philosophy is that kids should be their own heroes and should have their own special hero name and symbol – SuperME!  However if the right partner comes we might consider cooperating and extending our line of licensed characters still keeping our identity, looks, and great quality.

Review Fix: How does it feel to work with PACER?

Kaufer: Great! As a Mom with two young kids, I always feel that bullying is something that we should not tolerate and that we should teach our kids to avoid and stand against from a very young  age and that the more that we speak about it and educate the better! PACER has some amazing programs for young kids and their tag line is ‘The end of bullying begins with you!’ We truly believe in this and support this important cause.

Review Fix: Who do you think will enjoy them the most?

Kaufer: Kids love the  fun dress up aspect and the surprise undercover power aspect of the cape and the mask, parents love the functionality of our products and the fact that they are made from great quality Neoprene, are machine washable and super durable!

Review Fix: What do you think makes them different from other kids school bags?

Kaufer: Everything! It’s the fine quality and our detailed patented unique design. We have put thought to each and every stitch on our bags and from what we hear from parents the attention and love that we  put into each and every one of our products is evident and loved by many kids and adults!

Review Fix: Where can people purchase the bags?

Kaufer: We sell our products in over 300 specialty stores around the USA and internationally as well as on our website and on Amazon.   Personalized patch orders are free shipping and should be ordered on our website. 

Review Fix: What’s next?

Kaufer: We are launching 2 new and exciting lines the ‘Giggly Goggles’ swim masks and the’ Bonbunz’ hair accessories, a preview of the new products are already live on our website.  We are excited to be able to expand the line and look forward to adding more fans and supporters.

mm
About Patrick Hickey Jr. 14230 Articles
Patrick Hickey Jr. is a full-time Assistant Professor of Communication & Performing Arts and Director of the Journalism program at Kingsborough Community College and is the chairman of the City University of New York Journalism Council. He is the Founder and Editor-In-Chief of ReviewFix.com. He's also a former News Editor at NBC Local Integrated Media and National Video Games Writer at Examiner.com where his work was mentioned in National Ad campaigns by Disney, Nintendo and EA Sports. Hickey was also the Editor-In-Chief of two College Newspapers before he received his BA in Journalism from Brooklyn College. Hickey's work has been published in The New York Daily News, The New York Times, Complex, The Hockey Writers, Yahoo!, Broadway World, Examiner, NYSportScene Magazine, ProHockeyNews.com, GothamBaseball.com, The Syracuse Post-Standard, Scout.com and the official sites of the Brooklyn Aces and New York Islanders. His first book, The Minds Behind the Games: Interviews With Cult And Classic Video Game Developers was released in April 2018 and is chock full of interviews with legendary developers. His second book in the series, The Minds Behind Adventures Games, was released in December 2019. His third book, The Minds Behind Sports Games, was released in September 2020. His fourth book, The Minds Behind Shooter Games, was released in March 2021. The Minds Behind Sega Genesis Games and The Minds Behind PlayStation Games were released in 2022 and The Minds Behind PlayStation 2 was published in January 2023. Hickey is also a contracted comic book writer, currently penning his original series, "Condrey," as well as "The Job," "Brooklyn Bleeds" "Dem Gulls" and "KROOM" for Legacy Comix, where he serves as founder, owner and Editor-in-Chief. Hickey Jr. is also a voice actor, having starred in the 2018 indie hit and 2019 Switch, PS4 and Xbox One release, The Padre (also serving as English language Story Editor), from Shotgun With Glitters. The sequel, The Padre: One Shell Straight to Hell was released in February 2021- Hickey also served as a Story Editor and Lead Voiceover performer. He has also done narration and trailers for several other titles including The Kaiju Offensive, Relentless Rex and Roniu’s Tale. Hickey is also the lead voiceover performer on Mega Cat Studios’ upcoming title WrestleQuest, responsible for nearly 90 characters in the game, as well as Skybound's Renfield: Bring Your Own Blood, where he voices both Dracula and Renfield, as well as several other characters. He also stars in Ziggurat Interactive’s World Championship Boxing Manager 2, where he performs the VO of nearly every male character in the game. He also worked on the Atari VCS’s BPM Boy.

Be the first to comment

Leave a Reply

Your email address will not be published.


*