New York Bootleg CEO Travis Reilly Talks Islanders and Line

If you’ve been to a few New York Islanders home games in Brooklyn this past year, you’ve definitely noticed a few interesting Isles shirts that didn’t come from the team store.

They’re probably from New York Bootleg. From the infamous Bryan Trottier double middle finger picture to the “Price is Right” parody shirt with Thomas Greiss, CEO Travis Reilly is all about giving Islanders fans something different to wear.

Chatting with ReviewFix.com about the clothing line’s first year of operation, as well as the current state of the Islanders, Reilly is all about the future.

For more information on the T-Shirt Line, Click Here.

Review Fix: What was the first year like for the brand in Brooklyn?

Travis Reilly: It was good, just getting the word out there, it’s a slow build. It was fun going to games and seeing people wearing the gear. I got to send some Greiss Is Right shirts to his family to wear which was really cool. I’m hoping to get some more shirts to the players this coming season.

Review Fix: What are your goals for the line this season?

Reilly: I’d like to just keep it growing a little bit every season. At some point, I’d love for it to morph into something like The 7th Line does for the Mets, really cool and inspiring stuff.

Review Fix: Any new shirt designs you can share with us?

Reilly: Nothing set it stone yet, but I’ve been kicking around ideas for a Ladd shirt for sure. We released a Casey Cizikas shirt right after he signed that’s gone a little under the radar since it’s the off-season, check that out.

Review Fix: What did you think of the Islanders’ offseason moves?

Reilly: I’m very pleased with the moves, I’ve been watching Ladd in Winnipeg for a bit and I love the way he plays. I think Chimera is a great upgrade to fill the hole that Martin left and hopefully, Parenteau can find that chemistry with JT again. I think we were all hoping for one more big move, but I’m not too sure if that’s coming, maybe it’ll be Barzal impressing the team out of camp and cracking the lineup, we’ll see.

Review Fix: Which Islander needs to step up the most and why?

Reilly: I think Ryan Strome is the one who people keep looking for to have a bounce back season. He’s super talented, and everyone knows it. Hopefully, this coming season is a big one for him.

Review Fix: What’s next for the brand?

Reilly: Like I said before, just hopefully keep building it until it gets on everyone’s radar. The Islanders twitter account has 300K followers, that’s a whole lot of fans, I’d love to be able to reach all of them at some point.

Review Fix: Anything else you’d like to say?

Reilly: If you enjoy what I’m doing, please spread the word. New York Bootleg is very dependent on word of mouth and social media, so feel free to share with your friends.

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About Patrick Hickey Jr. 14263 Articles
Patrick Hickey Jr. is a full-time Assistant Professor of Communication & Performing Arts and Director of the Journalism program at Kingsborough Community College and is the chairman of the City University of New York Journalism Council. He is the Founder and Editor-In-Chief of ReviewFix.com. He's also a former News Editor at NBC Local Integrated Media and National Video Games Writer at Examiner.com where his work was mentioned in National Ad campaigns by Disney, Nintendo and EA Sports. Hickey was also the Editor-In-Chief of two College Newspapers before he received his BA in Journalism from Brooklyn College. Hickey's work has been published in The New York Daily News, The New York Times, Complex, The Hockey Writers, Yahoo!, Broadway World, Examiner, NYSportScene Magazine, ProHockeyNews.com, GothamBaseball.com, The Syracuse Post-Standard, Scout.com and the official sites of the Brooklyn Aces and New York Islanders. His first book, The Minds Behind the Games: Interviews With Cult And Classic Video Game Developers was released in April 2018 and is chock full of interviews with legendary developers. His second book in the series, The Minds Behind Adventures Games, was released in December 2019. His third book, The Minds Behind Sports Games, was released in September 2020. His fourth book, The Minds Behind Shooter Games, was released in March 2021. The Minds Behind Sega Genesis Games and The Minds Behind PlayStation Games were released in 2022 and The Minds Behind PlayStation 2 was published in January 2023. Hickey is also a contracted comic book writer, currently penning his original series, "Condrey," as well as "The Job," "Brooklyn Bleeds" "Dem Gulls" and "KROOM" for Legacy Comix, where he serves as founder, owner and Editor-in-Chief. Hickey Jr. is also a voice actor, having starred in the 2018 indie hit and 2019 Switch, PS4 and Xbox One release, The Padre (also serving as English language Story Editor), from Shotgun With Glitters. The sequel, The Padre: One Shell Straight to Hell was released in February 2021- Hickey also served as a Story Editor and Lead Voiceover performer. He has also done narration and trailers for several other titles including The Kaiju Offensive, Relentless Rex and Roniu’s Tale. Hickey is also the lead voiceover performer on Mega Cat Studios’ upcoming title WrestleQuest, responsible for nearly 90 characters in the game, as well as Skybound's Renfield: Bring Your Own Blood, where he voices both Dracula and Renfield, as well as several other characters. He also stars in Ziggurat Interactive’s World Championship Boxing Manager 2, where he performs the VO of nearly every male character in the game. He also worked on the Atari VCS’s BPM Boy.

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