Today, WordPress is powering 29% the internet. So how will you make your site stand out from the rest? How will you attract a greater share of the traffic? Well! You can reach this milestone by optimizing your site for search engines.
Whether your aim is to enhance brand awareness, spread information or sell products & services, search engine optimization (SEO) can help you achieve what you want.
If you want to optimize your WordPress site for search engines and pulls-in quality traffic use the following SEO tips
1.Pick Web Host Carefully-
Web hosting and search engine optimization are closely connected. You can’t expect your site to perform well if you don’t pick a reliable hosting company.
Perhaps you know, Google takes speed into consideration while ranking site and so it’s really important to have a fast web hosting provider. If your web host has a poor server and uptime your audience will leave your website in no minute.
Moreover, a poor web hosting company can badly affect your site experience which is a big ranking factor as well. Therefore, you should always invest in a reputable and reliable web host.
2.Change all The Default Permalinks Structure-
When you install WordPress, by default it comes with some permalinks. These permalinks are not search-engine friendly..
If you don’t alter them you will lose the opportunity to add your targeted keyword in place of them. These permalinks are numbers so change them to text permalinks.
3.Pick a Fully Optimized WordPress Theme-
A theme is one of the most crucial choices you make for your site. It not only shapes your site’s layout and appearance but also provides more functionality to your website.
You probably don’t know but your site’s theme plays an important role in SEO as well. For instance, it can affect the speed of your website. So always pick a theme that is built with SEO requirements in mind.
Go to WordPress theme directory to find an SEO-friendly theme-here you can find hundreds of themes that fit the bill. SEO friendly themes are optimized to enhance your SEO. They come with the following features.
- Responsive design.
- Social media friendly
- Easy customization option
- Supports various SEO plugins
4. Use SEO plugins on Your Site-
For those who don’t know, plugins are small pieces of software that users install on their websites to add more functionality and features. There are many popular SEO plugins available which can help your site rank higher in search engines.
These plugins let you optimize your site better for search engines. Plugins like Yoast SEO comes as all in one pack that allows you do complete optimization for your content and post.
Check out the top SEO plugins for WordPress users at 000webhost.com blog.
5.Create a Sitemap of your Website-
A sitemap is a model of all the pages and other content on your site. It is designed to help both search engines and users to better navigate your website’s content.
The major aim of generating sitemap is to communicate your site information to web crawlers. It makes easier for search engines like Google, Yahoo, Bing to index your site in their servers so that your site can get better visibility.
It would not be wrong to say that is it is an important SEO tool that helps in boosting search engine ranking.
- Don’t Ignore Heading Tags in Your Posts (Content)
Most newbies don’t bother much about headings when writing content. However, headings play a crucial role to guide your reader to your content. Indeed, heading tags are formatting options in WordPress that let you present your post content in a better manner.
These tags have a top-down order from heading 1 to 6. If you are thinking headings are only to provide visual benefits to your content then you’re wrong. It also helps search engines to pay attention to your content and increase your website search engine ranking.
7. Use High Rank & Low competition Keywords in Your Content
Keywords are crucial to drive targeted web traffic to your website. For those who don’t know, keywords are short phrases which describe the topic of your content.
For instance, if your content is about simple breakfast recipe options for a novice you may pick the keyword ‘easy breakfast recipes’.
In short, keywords are those phrases that a web user type into the search box of a search engine. Whenever you choose keywords for your post make sure they are high in ranking and low in competition. There are plenty of ways you can find such keywords. SEMrush and Google keyword planners are two most popular tools to find such keywords.
The other things you need to keep in mind is keyword consistency. Don’t stuff your keywords forcefully. Place the right keywords for each page and post in different places (title, heading, body text.
Most people don’t know but images are important to drive traffic to your blog. Images not only provides visual appeal to your blog but also makes your content more SEO-friendly.
When you use proper file names, title tags and alt text for your images, your blog automatically gets higher ranking in search results.
Search engine crawlers give special attention to these things. Crawlers do not read images directly but they look at specific information (title tag, alt tag) attached to them.
So whenever you add an image to your blog make sure it has a descriptive file name and alt text (consider using your targeted keyword in both places).
Moreover, if you don’t use the right image size that too can affect the loading speed of your website. Therefore, always pick an appropriate image size.
Search Engine Optimization involves a wide range of techniques and strategies but luckily you need not become SEO expert to get high ranking in search engine ranking results.
Just follow the right SEO strategies and feed your audience a fresh and useful content on regular basis. You can start noticing good results by following above-mentioned results.