DEBUT SINGLE “TWO WHEELS” IMPACTING RADIO AT ALTERNATIVE JUNE 13th
SCRUBLIFE MIXTAPE STOKING THE FIRES OF WORKING-CLASS HIP-HOP
L.A.-based singer/songwriter/rapper scores millions of views with viral on-line videos and skits
(New York, NY) With more than a thousand rhymes and skits and viral online videos under his belt, singer/songwriter/rapper Wax (now based in Los Angeles) and his Scrublife label become the newest hip-hop phenomena to join the Def Jam Recordings roster. Details of the album debut from Wax will be announced in the weeks and months ahead.
â€œTwo Wheelsâ€ is Waxâ€™s first official Def Jam single (produced by Finatik & Zac, co-produced by Jim Jonsin) will impact Alternative radio on June 13th, and will be released to all digital partners on June 14th. The eagerly anticipated album will also build on the success of his debut mixtape released in March, also titled Scrublife, featuring Waxâ€™s latest video joint, â€œDispensary Girlâ€ which premiered exclusively on Entertainment Weeklyâ€™s website.
Host of the popular online video series, â€œWax Weekly,â€ the self-styled rapper is also an entrepreneur whose Scrublife philosophy has captured the imagination of the youth at home and abroad. â€œScrublife is the representation of a lifestyle,â€ Wax jokes. â€œLiving dirty, living broke, and not caring. Itâ€™s the opposite of excess.â€
Raised in working-class Dunkirk, Maryland, on the early video clip-era of MTV, Wax grew up with a guitar in hand, and the usual dead-end garage band experiences. Working at a series of equally dead-end odd jobs, Wax held on to his music and finally made the journey to California. Sidetracked to San Diego by a girlfriend, but all the while writing and recording his music, Wax eventually got it right and headed to Los Angeles.
Wax and his twin brother, Herbal T, began making videos of rhymes, skits, and everyÂthing in between. They posted their clips on YouTube, which is closing in on 15 million upload views and over 189,000 subscribers (#91 most subscribed musiciansâ€™ channel of all time). One of their videos was a finalist when VIBE.com held a contest, giving Wax heightened exposure. The buzz grew organically, and the industry began to take notice (e.g., actor Ryan Phillippe, L.A.â€™s top-rated worldwide syndicated DJ Skee, of KIIS-FM and Sirius XM), so much so, that he caught the ear of Def Jam’s Max Gousse who signed Wax within 24 hrs of their first meeting.
He describes his music as â€œa mix of Johnny Cash and Jay-Z,â€ although rappers ranging from Eminem and Sublime to the Beastie Boys also come to mind. But Scrublife is the mantra. â€œPicture a rapper with a gold chain and a carâ€¦Iâ€™m the exact opposite of that,â€ he says. â€œBeer bottles all over the place, and a smile on your face.â€
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