What Yearly Franchise Installments Have Taught Activision

With yearly updates to the “Call of Duty” series, another “Skylanders” game on the way and a host of other titles, Activision games has continued to meet rigorous demand from its consumers.

With a myriad of other first-person shooters to combat eyes from “Call of Duty” and the new war between “Skylanders” and “Disney Infinity,” Activision CEO Eric Hirshberg said the daily demand makes for a continual learning process.

“If there was one thing I would say we’ve learned is that people really do invest deeply in the worlds and the characters they love,” Hirshberg told Examiner in an exclusive interview. “Across all forms of entertainment right now, I think that’s why you see so many franchises. It doesn’t matter which medium you look at right now, whether it’s publishing books or movies, there are these long-standing characters and franchises that stand the test of time.”

Continue Reading This Article From Review Fix Editor-In-Chief Patrick Hickey Jr. at Examiner.com

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About Patrick Hickey Jr. 12957 Articles
Patrick Hickey Jr. is the Founder, Editor-in-Chief, Master Jedi and Grand Pooh-bah of ReviewFix.com and is the author of the book, "The Minds Behind the Games: Interviews with Cult and Classic Video Game Developers," from leading academic and non-fiction publisher McFarland and Company. He is currently the Assistant Director of the Journalism Program at Kingsborough Community College and is a former News Editor at NBC Local Integrated Media and a National Video Games Writer at the late Examiner.com. He has also had articles and photos published in The New York Times, The New York Daily News, Complex and The Syracuse Post-Standard. Love him. Read him.

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