Inside NBA 2K16

Examiner chats with Rob Jones, Senior Producer of “NBA 2K16,” who discusses the game’s development cycle, improved A.I. and the constant battle of trying to top yourself when you’re at the top of the NBA video game food chain.

What was this year’s development cycle like?

Rob Jones: This year’s development cycle was one of the toughest ones we’ve ever faced. The team undertook the task of really delivering a brand new experience with the MyCareer story, new features from Customization to Online modes, and a revolutionary jump in gameplay. They delivered this much while shortening the development cycle by a month. It was truly a testament to the passion that our team has for this game, the NBA and their love for our fans.

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About Patrick Hickey Jr. 11905 Articles
Patrick Hickey Jr. is the Founder, Editor-in-Chief, Master Jedi and Grand Pooh-bah of and is the author of the book, "The Minds Behind the Games: Interviews with Cult and Classic Video Game Developers," from leading academic and non-fiction publisher McFarland and Company. He is currently the Assistant Director of the Journalism Program at Kingsborough Community College and is a former News Editor at NBC Local Integrated Media and a National Video Games Writer at the late He has also had articles and photos published in The New York Times, The New York Daily News, Complex and The Syracuse Post-Standard. Love him. Read him.

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