Examiner chats with Rob Jones, Senior Producer of “NBA 2K16,” who discusses the game’s development cycle, improved A.I. and the constant battle of trying to top yourself when you’re at the top of the NBA video game food chain.
What was this year’s development cycle like?
Rob Jones: This year’s development cycle was one of the toughest ones we’ve ever faced. The team undertook the task of really delivering a brand new experience with the MyCareer story, new features from Customization to Online modes, and a revolutionary jump in gameplay. They delivered this much while shortening the development cycle by a month. It was truly a testament to the passion that our team has for this game, the NBA and their love for our fans.
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